video techniques and influences

 The album covers above are mainly from the rock genre (baring Bruno Mars) which is dominated by the male gender. The theme in which these album covers all have in common is that they all feature a person on their front cover to advertise the band/artist that this promotional package is being produced for.They also all have at least one very bright colour. Even though in some the colours can be very shaded such as 'crazy' and 'bones' there is still the use of high key lighting to show the artists' faces and allow them to be fronted in the CD cover. the 'Bones' album by 'Young Guns' does not feature any of the band, instead it features a girl in mid air which could connote to one of their song lyrics 'I feel it in my bones' (hence the name of the album). These album covers also have very similar font types. They're all very structured, there is a lot of straight lines and there is no fluidity to them. It is very boxed. However the fonts that these bands use on their CD covers are used as their logo and used on every CD cover that they produce.The people featured in these album covers are also shown at a long shot baring Green Day's album which is a mid-shot. This would allow them to fit in all of the band should they be on the cover. It also gives room for the album name and artist logo/name. I shall take this into account when planning my ancillary text and designing my fonts.

The album covers above are from the pop genre. However such artists as 'The Script' and 'Demi Lovato' have a punk element to their songs. Demi Lovato's first album 'Don't Forget' was a lot closer to a pop-punk style than it was punk. And The script are soft rock-pop band who are similar to rock in that they all play their own instruments with Danny being the vocalist. Again similarly to the rock album covers they all feature the artist that the CD is trying to promote. Again these also have bright colours somewhere on the CD cover however it is noticed that the colour scheme is only present in a few of these. 'Ora', 'Unbroken' and '#3' are all very monotone colours using sepia and black and white in their album covers. In a way this could allow it to be seen against the bright colours of albums such as 'Take Me Home' and 'Salute'. The fonts of these front covers are very similar to the rock covers in that they're very structured especially Lana Del Rey's 'Born To Die'. However as we realm deeper into the pop industry the font style begins to change and become more fluent in style. Take One direction and Little Mix's album covers their fonts are much more rounded than 'Ora'. This could be to do with the style of music. Rock music is very much about solid beats and sharp precise guitar solo's. Where as pop music has many crescendos and ballad type songs such as holding onto notes for a longer amount of time. Again the artist with many people in them are shot as a long shot to fit them all in and the solo artist are shown in mid-shots and close-ups.  This makes the pop album covers more personal as you can see more of the expression on their face.

The album covers above are very pop orientated album covers. All of these album covers advertise their artist that they're trying to promote very much like the other album cover I have analysed. these album covers also have very bright colours on the front of them. It is evident that I should use some form of colour when planning my ancillary text. The fonts in these album covers have changed significantly from the rock fonts. these are all very fluid and have a wacky edit on them to make them different from any other artist. In Katy Perry's album 'Teenage Dream' the font used is in the style of a candy cane which is symbolic of one of her songs 'California girls' as in the music video he is in a candy land filled with sweets, chocolate and evidently, candy canes. Miley Cyrus has used a neon bar sign affect for her album 'Bangerz' which is carried on in the theme with the palm tree's behind her connoting some sort of teenage holiday abroad. Her target audience is predominantly teens. Half of the artists are giving direct eye contact to the camera which again draws in the audience because it makes it more personal as if they're directly looking at them. However Nelly Furtado and Ke$ha are looking away from the album cover. Both are common in album covers when the artist is featured. Troye Sivan's new EP album 'TRXYE' has a rather unusual feature in that he has replaced the letter 'o' in his name for an 'x'. This can be seen in other fonts on other album covers but it is rarely used. the pink substance over his face also gives a sense of mystery because unless you have seen Troye before it automatically gets you intrigued because you want to know what he looks like.

Of all the ideas and inspiration I have gathered from looking at these existing products I can now being to plan my own. Taking into account areas from all genres. Including colour schemes, what framing my artist will be in when shooting for the cover and font type which is evident it should be of a more structured style as Avril Lavigne is closer an artist to Demi Lovato than Miley Cyrus.