Richard Dyers star theory is the idea that icons and celebrities are constructed by institutions of financial reasons and are built to target a specific audience or group of people. Dyers theory can be broken down into three sections;
- Audience and Institutions - Stars are made to make money for that purpose alone. Audiences want to consume what they think is the ideal. The institution then modifies the stars image based around the target audience. They make a star based on what they think they're looking for, the 'full package' they want to please the audience as they are what will make the star a success or not if the case may be.
- Constructions - The star is built for an audience and is not an actual person, a persona is created for the audience to identify with and so stars can differentiate between different stars, why they like them or not. ~the star is built specifically with someone's signature to them.
- Thegemony - leadership - We relate to the star theory because they have a feature that we admire or share with them. This develops from an admiration into idolisation. some people may attempt to replicate what they like about a star.
Quotes -
- 'Stars are commodities that are produced by institutions'
- ' A star is a constructed image represented across a range of media and mediums.
- 'stars represent and embody certain ideologies'
No comments:
Post a Comment