Bartess - 1977
Suggests that narrative works with five different codes and the enigma code works to keep up setting problems or puzzles for the audience - His action code is based on our cultural and stereotypical understanding of actions that act as a shorthand to advancing the narrative.
Adrian Tilley - 1991
Used the buckling of the gun belt in the western genre as a means of signifying the preferred reading of an imminent school out, and this works in the same way as the starting of a car engine etc.
Claude Levi-Strauss - 1958
Ideas about narrative amount to the fact that he believed all stories operated to certain clear binary opposites e.g. Good V Bad, Black V White or Rich V Poor etc.
The importance of these ideas is that essentially a complicated world is reduced to a simple either or structure. Things are either right or wrong, good or bad. There is no in-between.
Michael Shore - 1984
Argues that music videos are;
Recycled styles, surface without substance, simulated experience, information overload, image and style scavengers, ambivalence, decadence, immediate gratification, vanity and the money, image assaults, adolescent ,male fantasies, the death of content, speed, power, wealth, classical story telling, motifs.
Weezer - Buddy Holly - 1994
- Happy Days - 1970's sitcom
- Set in the 1950's
- 1950's prep uni costume (Band)
- Mixing characters from 1970's show with the modern 1990's show.
"I'm Buddy Holly and you're Mary Tyler Moore"
- Get our vision of a 1950's sitcom in the1990's.
- using a format of sitcom e.g. to be continued.
- Recreated the style of footage e.g. badly chosen stunt men.
Oasis - The Importance Of Being Idle
- Beginning of a 1960's film
"Saturday night, Sunday morning"
- Beginning is a working class factory.
- Social realism shows binary opposites.
- bike & Motorbike.
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